MG Attracting Attention for the Right Reasons.
May 12, 2020
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Exciting new models from MG.
MG Attracting Attention for the Right Reasons.
Steve Sell 08/05/20
An exciting range of models and exceptional build quality will ensure MG continues to increase market share.
Market Share.
MG is gaining a lot of positive attention in the Australian new car market.
Sales were up in April 2020 by 1.5%, one of only two manufacturers to increase sales in April.
Sales are up a huge 75% year on year. April 2019 to April 2020.
This is even more remarkable as the Australian new car market overall has experienced 25 consecutive months of declining sales.
Climbing the Sales Ladder.
MG has more than 20 dealerships around Australia. The brand is proving popular with clients thanks to a broad range of well-priced, high-quality vehicles. They deliver style, comfort, and modern technology.
The brand has reached 15th place out of the 49 manufacturers represented in the Australian market. This looks likely to keep improving.
See the list at https://www.wacars.com.au/2020/05/07/toyota-leads-new-car-sales/
They are backed by a 7-year warranty and roadside assistance.
www.wacars.com.au has a great range of MG cars.
John Hughes of John Hughes MG.
I recently spoke to John Hughes of John Hughes MG in Victoria Park, Perth, Western Australia. He is the biggest selling MG dealer in Australia.
I asked him why he thought MG was so successful.
He told me that “MG has great build quality and that MG are prepared to back the brand with a 7-year new car warranty and 7-year roadside assistance.”
Mr Hughes said that “Unlike some competing brands MG is making a strong commitment to the Australian market, which will give buyers confidence.”
He said that the “The MG range represented exceptional value for money with an extensive range of features that come as standard.”
He also told me that “MG has a good supply of stock in Australia and should be able to deliver most models as required”.
MG are developing some exciting new models that include electric vehicles and sports models.
John Hughes has been selling cars in Victoria Park for over 50 years and he is proud to say that “His reputation, is your guarantee”.
Part of The Community.
MG is Being Seen on the National and International stage.
Becoming a major sponsor of two well-known sports franchises in Australia and a huge name in international sport will lift MG’s profile.
Major Sponsor. THE PORT ADELAIDE FOOTBALL CLUB.
MG Motor Australia is an official major partner to Port Adelaide Football club, underlining MGs commitment to Australian sport.
This is a multi-year deal which sees MG connect with the AFL one of Australia’s most established and successful sporting organisations.
The sponsorship will see the MG Motor exposed to millions of Australians as the MG name and logo are represented on the front of Port Adelaide’s home guernsey and on the back of its away strip.
The National Basketball League. THE NBL
In 2018, MG became the Official Vehicle Partner of the Hungry Jacks NBL.
NBL Owner and Executive Chairman Larry Kestelman said: “We are excited to welcome MG Motor Australia on board as the NBL’s official car partner”.
“MG is an iconic brand that enjoys very strong levels of customer loyalty. We believe a brand that combines style with a sense of fun is a perfect match for the NBL as we continue to grow Australia’s most dynamic sports entertainment product.”
Peter Cao, MG Motor Australia CEO, said the partnership reflected a strong alignment between the organisations.
“Basketball and the NBL is on a rapid growth trajectory in Australia, as is the MG brand. We are proud to be partnering with the NBL to help to drive the sport forward”.
The company and and the NBL are committed to developing pathways to help young basketball talent develop.
LIVERPOOL FC
MG Motor is the Official Global Car Partner of Liverpool Football Club.
The Liverpool Football Club or soccer in Australia and MG Motor have extended their existing long-term relationship. This incorporates global markets including MG Motor Australia.
The relationship with the Reds aims to bring the passion of the football (soccer) field to Australian car buyers and football fans alike.
With millions of fans worldwide this sponsorship will increase MGs worldwide exposure.
